Privacy Statement

Privacy Statement
Adams Musical Instruments respects the privacy of visitors to our stores, factories and website. We ensure that the personal information you provide to us is treated confidentially.

We process personal data in accordance with the General Data Protection Regulation (GDPR). Adams Musical Instruments is the controller responsible for the processing of your personal data.

Which personal data do we process?
We process the following personal data, depending on your use of our services: first and last name, address and place of residence, email address, telephone number, payment details (such as IBAN), IP address, account details, order and invoice details and data about your use of our website.

Purposes of processing
We use your data for processing and delivering orders, customer service, account management, service and repair, marketing and communication, personalization of content and offers and fraud prevention.

Use of (lead) forms and advertisements
If you complete a form via our website or via external platforms such as Google Ads, we process the data you provide (such as name, email address and telephone number) in order to contact you in response to your request. This data is used exclusively to answer your question, provide advice or quotations and follow up on your request.

Legal basis for processing
We process personal data on the basis of your consent, the performance of an agreement, a legal obligation or our legitimate interest, such as customer service, marketing and website improvement.

Cookies and tracking
We use cookies and similar technologies to ensure our website functions properly, to analyze usage and to display personalized content and advertisements. For this purpose, we use services provided by Google, Meta, Microsoft and other advertising platforms.

Sharing personal data
We only share your data when this is necessary for our services, for example with delivery partners, payment providers, IT service providers, marketing and advertising partners and repair and service partners. We conclude data processing agreements with these parties. We never sell your data to third parties.

Transfer outside the EU
If personal data is processed outside the European Economic Area (EEA), we ensure appropriate safeguards, such as Standard Contractual Clauses (SCC's) or participation in the EU-US Data Privacy Framework (where applicable).

Profiling
We may use your data to build a profile based on your behavior and preferences so that we can better tailor our communication and offers to your interests.

Security
We take appropriate technical and organizational measures to protect your personal data against loss or unlawful processing. Our website uses a secure (SSL) connection.

Retention periods
We do not retain personal data longer than necessary for the purpose for which it was collected, unless we are legally required to retain it longer. We retain administrative records for 7 years, customer accounts up to 7 years after inactivity, repair data for 7 years and camera images for a maximum of 4 weeks.

Your rights
You have the right to access your data, correct it, have it deleted, transfer it (data portability), restrict processing, object and withdraw your consent.

Contact
Do you have questions about this privacy statement or the processing of your data? Please contact Adams Musical Instruments, Aziëstraat 17-19, 6014 DA Ittervoort, The Netherlands. Email: [email protected]. Telephone: +31 (0)475 560 700.

Complaints
You have the right to lodge a complaint with the Dutch Data Protection Authority if you believe that we are processing your personal data incorrectly.